For example, pop the Smart Brick in the new Darth Vader toy, and you’ll hear his famous voice during battles. Move the Smart ...

LEGO's Smart Brick technology used in Star Wars sets may not be a favorite among some fans, but they're not who it's really meant for.

Lego just casually dropped another grail piece.

The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...

However, now that I’ve played with the LEGO Smart Brick Luke Skywalker’s X-Wing kit in the comfort of my home, turning it ...

Lego has unveiled a brand-new line of technology-filled bricks as part of a new system called Smart Play. This new line is ...

Two months after debuting at the Consumer Electronics Show, Lego's new Smart Play technology is out in the wild. Lego's first ...

It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...

We're laying out where to buy all the LEGO sets launching in March 2026, from Batman and Yoda to Peppa Pig and Monet.

Families at Target's North Druid Hills store stepped into a life-size LEGO Star Wars adventure Sunday as the LEGO Group ...

Nike and LEGO will release a brick-built version of the Air Max 95 “Neon” sneaker on March 28, marking the latest collaboration between the sportswear company and toy manufacturer. The 1,213-piece set ...