When a small square “Smart Brick” is combined with LEGO blocks assembled in the shape of a car, it emits a “vroom” sound as ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and SMART Play.

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

The LEGO SMART Play™ All-in-One sets from LEGO Star Wars will be available for pre-order from January 9th and available to ...

Lucky for us Star Wars fans, the new Smart Play sets debut with a Star Wars theme. The three builds launch the first two days ...

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...

JoAnne Klimovich Harrop Friday, Dec. 27, 2024 10:01 a.m. | Friday, Dec. 27, 2024 10:01 a.m. Owen Napierkowski, 7, makes building a Lego set look simple — even a 3,955-piece “Home Alone” house. He has ...

Robert Perez loves Lego. He, like many other Lego fans, had an affinity for them as a child and as he grew older, his love of Lego grew. When Perez was returning from a Lego brick convention in ...

Springing from the site of the former City Hall building in Billund, Denmark, a new LEGO experience hub looks like it was built out of giant, colorful LEGO blocks. Bjarke Ingels Group and COWI ...