Advertisers and analysts lay out where Amazon's headed next and the risks to its growth.

Amazon Prime Video’s average ad-supported monthly viewers jumped 58% over the past year and a half to 315 million, according to the company. In April 2024, Amazon said it had an average monthly ...

The ad-supported tier of Amazon’s streaming service Prime Video now reaches more than 315 million monthly active users, the company disclosed during a conference this week. The data point was revealed ...

Amazon is boosting its brand ties in original TV shows and films, tapping Lauren Anderson to manage collaborations with brands.

Historically speaking, Amazon does not have a reputation for playing nice with local businesses – not as a competitor in the retail landscape, at least. But as a seller of ad inventory? That offers up ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Top Amazon sellers agree that buying ads is crucial if you want to survive on the platform. I took their advice and launched my first Amazon ad campaign for my pickleball paddle brand. So far, I've ...

The tech giant handily beat Wall Street forecasts, with net sales of $180.2 billion and operating income of $17.4 billion. By Alex Weprin Senior Editor Amazon smashed Wall Street forecasts in the ...

Amazon (AMZN) crushed Q3 estimates with better-than-expected net sales, profits, and subscription revenues, and more importantly, a beat on the company’s AWS, all of which offset compressed margins ...

Amazon.com Inc. is renowned for its retail and cloud-computing divisions, but what about its advertising business? At less than 10% of Amazon’s AMZN total sales, ads are often overlooked by investors ...

Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...

If multiple people who know what they're talking about offer the same piece of advice over and over again, it's wise to listen. Over the past year, I've become intertwined with the e-commerce ...