Lexus is making an ambitious foray into online entertainment with former "Friends" star Lisa Kudrow in the driver's seat. By Andrew Wallenstein, The Associated Press Lexus is making an ambitious foray ...
NEW YORK--(BUSINESS WIRE)--Continuing its innovative reputation, Lexus, in collaboration with Comcast Media 360, a business unit of Comcast Spotlight, has launched a new branded interactive television ...
Lexus is offering a new interactive channel through Comcast -- a first in any industry -- that it hopes will entice luxury buyers while providing a new look at the brand. The channel, which was ...
For several years now, Lexus has made its L/Studio a hub for branded lifestyle content, media experimentation, and of course, entertainment, toward tuning in younger buyers. But it has other ways of ...
Bottega Veneta crafts doll-inspired mannequins for global storefronts Italian apparel and accessories label Bottega Veneta looked to a Hasbro doll to model its spring/summer 2014 collection in its ...
Lexus drove awareness for its new 2012 RX F Sport model and let consumers learn more about it via an exclusive partnership with The Weather Channel. The three-day mobile ad campaign helped users learn ...
The year-long deal marks the luxury car brand’s first UK broadcast sponsorship on terrestrial TV, and will see it take over all the idents that appear around Channel 4’s dramas throughout 2014 as part ...
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