What can you do to create a loyal customer, not someone who calls you here and there for an AV upgrade but someone with whom you develop a steady relationship that includes regular phone calls, early ...

With back-to-school (BTS) in full swing, shoppers are navigating pressing economic challenges like inflation and financial uncertainty, they increasingly seek convenient and cost-saving solutions.

Results of a survey commissioned by Engage People, a loyalty network that enables program members to pay with points directly at checkout, found that 90% of consumers are open to switching brands.

"Customer loyalty has never been about competitive pricing or rewards programs," said Amanda Cole, chief marketing officer at Bloomreach. "What truly drives lasting relationships is the emotional ...

In 2018, author and marketing maven Seth Godin posed a question in a podcast: Imagine if Nike opened a hotel. What would it be like? Their reputation, he continued, is so well-established that we can ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. We live in a time of paradox: more customer data than ever, ...

A magnum of Moët and a box at Lord’s Cricket Ground might have been the gifts laid on for loyal customers of yesteryear, but times have changed. Before the age of instantly accessible reviews, candid ...