The "Marty Supreme" marketing campaign was successful because we could appreciate Timothée Chalamet's hustle, says a ...

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and Amazon.

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

Meta posted $51.24 billion in ad revenue in Q3 2025. That’s up 26% from 2024. Amazon’s online ad business grew 24% in the ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Krista Dalton, Elizabeth Drori, Megan Stroud, Joon Silverstein, and Eric Hirschhorn were recognized by Inc. as Best in ...

These three forces—intelligence, elasticity, and connection—are converging into a new operating model for marketing. AI is ...

There was a time when the measure of a great event was loud applause, how bright the lights flashed or how many selfies got posted. Those metrics are evolving.

A new kind of disruption is unfolding within marketing departments, and it is not coming from a trend or a flashy campaign. It comes from the work fewer people see and the companies that quietly ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other technologies mean B2B marketers have more options than ever before, adding a layer ...