In the 21st century, people may learn about your business on social media, your website, via radio, TV or billboard ads – and that's not even all the possibilities. All these different marketing ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

The formal definition of marketing includes a wide variety of activities that go beyond promotional efforts. Marketing starts with pre-launch research about your marketplace, which leads to long-term ...

Research published in AdAge at the end of 2016 helped decode today's five CMO priorities. Two of those priorities fell squarely into the domain of marketing performance management (MPM). The first ...