Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates search globally, Microsoft’s ad platform has quietly built a significant ...

Microsoft Advertising has announced the addition of Copilot to its advertising platform, and a conversational experience that will help brands and agencies create ads based on data and generative ...

Global Brands Now Benefit from Independent Analysis on Brand Safety & Suitability, Viewability, and Invalid Traffic Across the Microsoft Advertising Ecosystem NEW YORK, June 25, 2024 /PRNewswire/ -- ...

Microsoft released several updates on Copilot and ads in October this year. Following that, at the recent Microsoft Advertising Partner Pulse meeting*, Microsoft dove deeper into the updates, ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

Microsoft Advertising just dropped a fresh wave of product updates, with major changes to reporting, Performance Max, import tools, and Shopify integration — all designed to help advertisers stay ...

Microsoft pubCenter is Microsoft’s advertising platform for website owners and content creators. Content creators and website owners can monetize their websites with Microsoft pubCenter and earn money ...

Microsoft Advertising will require advertisers to provide explicit user consent signals starting May 5. First communicated to advertisers a few weeks ago, this change ensures compliance with global ...

Facebook has officially bought Microsoft's Atlas advertising platform. In a statement, the company said Atlas would give advertisers a better idea of how their campaigns were doing and would "help ...

Editor's Note: Microsoft has not revealed any concrete plans to bring advertisements to Xbox games on consoles and/or PC. Earlier this month at CES 2025, Microsoft's advertising group presented some ...

NEW YORK, June 25, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced it is expanding its collaboration with ...