Lord & Taylor is going against the grain and bringing back its cursive logo. The department store is set to relaunch this year as an online discount luxury retailer after its previous owner, Saadia ...

This video is no longer available. Washington College in Chestertown, Maryland, one of the oldest colleges in the country, is trying to get with the times — first, with a change to its logo. After the ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

Another fashion logo has succumb to the trend. Massimo Dutti, a Spanish high-street brand from the same stable as Zara, has ditched its quirky cursive logo for a cleaner, more subtle look. In doing so ...