Old Spice can hardly have known about Victoria Beckham's spot of difficulty with son Brooklyn when they OK'd this new campaign from Wieden+Kennedy (it's an update of a 2014 effort anyway) but 'The End ...

Old Spice reboots its classic 'Man Song' ad with a modern twist.

OK, if you’re old enough to remember Old Spice’s hilarious -- and often category-shattering --“Smell like a man, man,” campaign, you’re probably not in Procter & Gamble’s target market. But Procter & ...

Fewer than one in six video ads achieve high viral viewing, according to new research from Millward Brown. As part of this research, which involved analyzing 102 ads, Millward Brown created the ...

You’ve likely now seen those incredibly charming Old Spice body wash commercials (and the “custom vial video” campaign accompanying them) that have taken over the Internet/everything! Well, lots of ...

CINCINNATI-- (BUSINESS WIRE)--Old Spice, the "Official Deodorant and Body Wash of the NFL," today debuted its "Unnecessary Freshness" advertising campaign, which humorously chronicles the stories of ...

First Old Spice toyed with us by suggesting Fabio might be the new Old Spice Guy, and now the brand has debuted ads featuring a jet pilot/billionaire and a “well-decorated sea captain who battles ...

Back in 2010, Isaiah Mustafa set the internet on fire with a steamy series of Old Spice commercials. Declaring himself "The Man Your Man Could Smell Like," the Old Spice pitchman insisted that ladies ...

As if the Old Spice frontman couldn’t get any more viral love these days, Isaiah Mustafa has returned on Old Spice’s YouTube page with dozens of personalized videos responding to fan comments and ...