Ever thought about what would happen if someone else started using your business name? It’s not just annoying—it’s a real threat to your brand. Protecting your business name isn’t just a legal thing; ...

Join MIP and Red Points at 5pm BST (6pm CEST) on June 27 2024 to hear how your company can protect its intellectual property despite an increase in counterfeiting, as demonstrated through case studies ...

Industry experts position company to combat brand abuse with AI for unprecedented speed, efficiency and accuracy in preserving enterprise brand equity, loyalty and customer trust SALT LAKE ...

BOSTON, Dec. 11, 2025 /PRNewswire/ -- Temu, the global online marketplace, now works directly with more than 1,500 brands through its Brand Guardian Initiative, launched in April 2024 to provide ...

‘Tis the season for checklists! As the new year begins, it’s important to adjust your online brand protection strategy to accommodate new challenges and opportunities. Put these recommendations to ...

The Web is making the world an even scarier place for brands. Hoping to protect them, Thomson Reuters has agreed to buy online brand protection firm MarkMonitor. Financial terms of the deal, which ...

The strongest paid search strategy builds on your brand’s unique value. Here, you control the customer experience and messaging, driving traffic that converts from search, via Google Ads. Your brand ...

The MarketWatch News Department was not involved in the creation of this content. Online marketplace now works directly with more than 1,500 brands to strengthen IP protection on and off its platform ...

The MarketWatch News Department was not involved in the creation of this content. Online marketplace now works directly with more than 1,500 brands to strengthen IP protection on and off its platform ...