Hundreds of mobile ad networks are working on a transition to programmatic trading. One of them is Orange Advertising, a unit of European wireless carrier Orange. Last year, the company realized it ...

LONDON, March 31 (Reuters) - France Telecom's Orange is launching a new platform for buying and selling online ads in Europe, linking up with ad technology company OpenX to challenge offerings from ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Faces Facts Nick O’Neill on All Facebook says that Facebook is starting to take down certain ad networks from the ...