A visual identity system is the consistent use of logos, colors and typography. Over time, this visual identity — or “look” — becomes associated with the organization, and thereby reinforces its ...
The last time Texas Tech University changed its signature word mark, Apple was still two years away from releasing its first iPhone and YouTube had just launched. Technology and communication have ...
A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...
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