Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

In the age of "data is the new oil," product teams are increasingly leveraging vast amounts of data to fuel innovation. However, many product initiatives, irrespective of having enough data, fail. The ...

It is often said that product marketing is responsible for everything, yet owns very little. The role sits at the nexus of a product's entire lifecycle — from ideation and development to the release ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...