In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the genre may not be as kicking as it used to be, brands continue to make an ...
The constant talk of shrinking circulation at print publications might make it seem like print advertising is on life support. In truth, print publications still reach thousands and, in some cases, ...
Finding effective ways to advertise products and services is one of the most difficult challenges small businesses face. Online and print advertising are two common forms of promotion, each of which ...
In a digital – first world, print advertising found a steady footing in 2025. Brands across categories used newspapers to experiment with format and visual story-telling, proving that print still has ...
Advertising is the lifeblood of a business because it is the way that any business will get itself in front of the right number of eyes. For a small business, it is especially important to have an ...
In today's digital age, you'd be excused for thinking that print is dead, but Mercedes-Benz's latest ad proves quite the opposite. In its aspirational new campaign, the iconic car brand celebrates the ...
In today’s digital age, it might seem like the heyday of print media is long behind us. However, while the internet and social media may have lured us away with their addictive algorithms, print is ...
Ads placed in news media consistently outperform ads on Facebook and YouTube, according to a study conducted by Australia’s ThinkNewsBrands. The cross-platform analysis found that while ads in both ...
Newspapers and Radio Find Unlikely Ally in Google from Advertising Age shows how both advertisers and publishers are very happy with early tests from both Google’s Print Ads and Google’s Audio Ads. On ...
Consumers still prefer traditional advertising over online according to Adobe’s Click Here: State of Online Advertising research. The research found that UK consumers preferred print adverts to all ...