As the ad agency model struggles to evolve to meet client demands and navigate AI’s impact, ad agencies have been searching for partners to help themselves scale, thrive or in some cases just survive.

The advertising industry has entered a new phase, increasingly dictated by private equity (PE) firms. Once the domain of holding companies and independent ownership, agencies are now valuable ...

Ad industry M&A activity is expected to surge in 2025. Key areas of interest include retail media, streaming TV, influencer marketing, and AI. Insiders think companies like Accenture, AppLovin, and ...

To learn more about our editorial approach, explore The Direct Message methodology. There’s a certain dissonance that happens in modern marketing: a brand hires an agency hoping for transformation—a ...

The income structures within advertising agencies have shifted dramatically over the last century, with generative AI poised to disrupt them once more. This analysis traces the historical evolution of ...

In a world overwhelmed by constant distraction, simply buying media space doesn’t ensure a brand will be noticed anymore. Advertising has become almost invisible amid the noise of our daily lives, and ...

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