Does your company have a purpose beyond profit? It may seem an irrelevant question, but the answer can vary depending on who you ask. 79% of business leaders surveyed by PwC believe that an ...

A statement of purpose is an integral component of your small business's overall strategic operation plan. This document contains your company's core philosophy and values, from which you measure the ...

In extraordinary times, a statement of purpose can serve as an organization’s anchor. A clear reminder of a company’s core identity grounds employees, customers, and other stakeholders, who may feel ...

A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

Boasting revenues exceeding US $380 billion in 2022, the energy behemoth Shell is familiar with publicizing its growth. However, when the company crafted its purpose statement, the leadership team ...