Does your company have a purpose beyond profit? It may seem an irrelevant question, but the answer can vary depending on who you ask. 79% of business leaders surveyed by PwC believe that an ...

Sometimes a great purpose statement may be wrestling with two conflicting intentions that create a space for continuous innovation and growth. I love this. Baked into this statement is two conflicting ...

I recently came across a press release touting a company’s brand purpose statement, which promises that its products will raise the quality of life for all people, all over the world. The idea that ...

Small business owners spend considerable time soliciting customers and managing employees. But the long-term objective is to make a profit and grow the company. A major responsibility of the manager ...