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Once designed mainly to protect products and display basic information, retail packaging now plays a far more complex role in modern commerce.

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Product identification and branding: Your packaging should clearly communicate what your product is and who it’s for. It should represent your brand’s values, aesthetics, and story. An ambiguous or ...

This feature is part of a larger package on sustainability. The rest of the series can be found here. An awakening in retail and packaging is underway. Some of it felt sudden — it's as if a collective ...

And yet the company keeps pushing to find ways to do more, and one of the many executives participating in these efforts is Jennifer Patrick, Director of Global Packaging and Branding. Sample of the ...

What is the Market Size of Smart Tag? The global Smart Tag market is projected to grow from USD 10790 Million in 2024 to USD 26280 Million by 2030, at a Compound Annual Growth Rate (CAGR) of 16.0% ...

According to a recent study, price, quality and convenience are still consumers’ top buying criteria for products. This comes despite earlier research finding a shift in consumer attitudes was the ...