Chief Executive Officer Chris Brownridge said the brand would cater to what buyers want, including V12 engines.

To get to Rolls Royce’s New York “Private Office,” a VIP design studio for bespoke projects, a customer must make their way ...

In a new interview with Bloomberg, RR CEO Chris Brownridge said that V12s and bespoke customization are driving revenue.

Rolls-Royce Motor Cars has just unveiled a new chapter in its Bespoke journey with the Spectre Inspired by Primavera. Named after the Italian word for spring, this limited series of commissions ...

Genesis is bringing its One of One bespoke program to Korea, starting with the G90 and eventually the GV90 flagship SUV.

Forbes contributors publish independent expert analyses and insights. I write about the automotive industry and where it is headed next. The new Black Badge Spectre is the most powerful car ...

Rolls-Royce's new president of North America tells us why the Spectre EV has been such a game-changer for the famed ultra-luxury brand. In a conversation with the new President of Rolls-Royce North ...

British car brand Rolls-Royce has built the most expensive car on the roads with the model valued at well over £20million.

The most expensive production car available on the market half a century ago, the Camargue is now a rare and ultra-luxurious classic that can turn the dream of owning a Rolls-Royce into reality for ...

Among record supercar and hypercar sales at this year’s Monterey auctions our intrepid reporter took to sleeping a tent beside an electric Rolls. First, I hit protests on the 101 freeway going out of ...

AN ECCENTRIC car creator has built his very own Rolls Royce dragster. In this week's episode of R.Rides we meet Perti Plosila ...