In late 2024, Amazon introduced Rufus, a generative AI chatbot that helps people shop. It was a curious move for Amazon since the company already has Alexa, which has become a household name at this ...

In case you haven’t noticed, how we search for anything online is quietly undergoing a transformation – not just on Google, but also e-commerce websites during online shopping. Traditionally, ...

Commerce media columnist Kiri Masters goes inside the first sponsored ad placements within Amazon’s Rufus AI assistant and finds an advertising format still being born.

Amazon is taking its Lens visual search to the next level with the debut of Lens Live, which will automatically scan items pictured on websites and social media feeds to produce real-time product ...

In case you were unsure about Amazon’s ability to monetize artificial intelligence, “the everything store” assigned a staggering dollar figure to the performance of its AI shopping assistant, Rufus, ...