Paul Argus is the CMO at smrtr. In this piece, he explains why ‘STP marketing’ is still so popular and how marketers can connect with profitable segments using data. In the world of modern marketing, ...

Targeting, segmentation and positioning are all central to a company's marketing strategy. Often referred to as S-T-P marketing, segmenting, targeting and positioning involve identifying possible ...

Targeting and segmentation are part of a three-part process referred to as STP. STP stands for segmentation, targeting and positioning, processes that involve taking a close look at your potential ...

It’s important to deliver your business’s message to the right audience. The STP marketing model is helpful in this case. Segmentation, targeting, and positioning are what STP stands for. It’s a ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

If you are not declaring something for dead as a marketing consultant, you are doing things wrong in marketing land. The concerned reader should stop worrying – STP (segmentation, targeting, ...