Marketers have a number of proven tactics and strategies that can have immediate positive impacts on campaigns across channels including personalization, making use of the massive amount of data ...

I heard a wonderful story last week about how a marketing team partnered with Sales to win a strategic deal and drive more revenue. This very large B2B enterprise technology vendor had an equally ...

The COVID crisis has shown us that everything is connected to everything: how we run our businesses, how we engage with prospects and clients, how we respond to changes, how we live our lives. And ...

In the marketing world, we often measure our success by looking at engagement. How many people opened that email? Who's watching our videos? Those numbers are important, but ultimately, we're trying ...

We’re almost a quarter century removed from the coining of the phrase “sales and marketing alignment,” a concept that dates back another 30 years. Businesses have been wrestling with the idea of ...

This episode features a deep dive into the pivotal role of sales and marketing alignment. Matt Heinz, president and founder of Heinz Marketing, shares actionable approaches to bridging the gap between ...

Club Revenue explores the bright ideas of the masterminds shaping the Revenue Operations movement. Hosted by Clari's Cornelius Willis, each episode features a new revenue expert and their creative ...

This eBook explores the five stages of sales- marketing alignment to help you assess your organization’s sales and marketing collaboration today and understand how it can mature in the future, with ...

We talk about sales and marketing alignment constantly, but how much progress have we really made? Barb Mosher Zinck crunches some fresh data from LeadMD and Drift, shedding light on the factors that ...

As buyers become more sophisticated and able to navigate their own buying journeys, the role of sales is drastically evolving to align with their needs. Combine that with technological innovation and ...