With sample makeup testers, what you can’t see could hurt you. "Good Morning America" went undercover to department stores and discount retailers, swabbing testers for lipstick, mascara, foundation, ...

INDIANAPOLIS — Most women can relate to this, drawers full of unused makeup samples. Instead of letting them gather dust, why not put them to good use? A Carmel woman is on a mission to do just that, ...

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Beauty product sales techniques have come a long way from department store salespeople spritzing perfume on passersby. Those techniques have undergone a revolution, thanks to the increasing use of ...

CVS is stepping up its beauty game! After piloting interactive beauty departments in four of its stores last year, the popular drugstore is expanding its BeautyIRL experience to 45 new stores later ...

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