How to Design a Focus Group Research Proposal. As a small-business owner, you may develop a focus group research proposal to gather data that shapes your marketing or business strategies. Increase ...
1) WHAT IS A FOCUS GROUP? Formally defined, a focus group is a small (usually 6 to 10 people) in-person group session designed to elicit opinions about a particular research topic, often managed by an ...
A focus group is a marketing research tool in which a small group of people (typically eight to ten individuals) engages in a roundtable discussion of selected topics of interest in an informal ...