The Drum speaks to digital practitioners about the use of virtual worlds such as Second Life in marketing and whether they are still relevant. With Avatar becoming the most commercially successful ...

It is common knowledge that online gaming is big business these days, though few probably realize how much online gaming can do for a business. In particular, social games like Second Life show a ...

Linden Lab has been around forever, and Ebbe Altberg, the new chief executive of the publisher of the Second Life virtual world, has a tough task ahead of him. The company is in the middle of pivoting ...

BusinessWeek magazine is credited with writing the first story more than a year ago about the business applications for Second Life, in a story headlined, Some examples:* The August issue of Wired ...

GM's Pontiac division is the latest automaker to get involved with virtual world Second Life. Pontiac announced Friday that it is purchasing a six-region land mass called Motorati Island and offering ...

As the Virtual Worlds conference kicked off in Silicon Valley yesterday, IBM announced a partnership with Linden Lab, makers of Second Life, to create portable avatars that you can bring with you to ...