Colten Bradford and Nicholas Rivera stopped dead in their tracks as they entered the Las Vegas Convention Center on Tuesday afternoon for their first Specialty Equipment Market Association show. The ...

The beast is finally up for grabs: a tricked-out Land Rover Defender, now packing a Corvette V-8 under the hood, has shifted ...

Crowds enjoying the sounds of Sublime cranking out their iconic hits at SEMA Fest 2024. OPTIMA Unleashed provided high-octane entertainment for the SEMA Fest 2024 crowds. Pre-Sale Tickets Available ...

Two more major tradeshows are scratching their plans for Las Vegas this year. The concurrent Automotive Aftermarket Products Expo and the Specialty Equipment Market Association Show said Wednesday ...

Just 30 days after the mass shooting that left 58 dead and more 500 injured, organizers of Las Vegas’ second-largest trade show increased security protocols at the Las Vegas Convention Center. The ...

Not to be confused with the Seoul Museum of Arts or the ICAO code for the Jose Maria Velasco Ibarra Airport, the Specialty Equipment Market Association was founded in 1963. It presently represents ...

If you think Las Vegas in November is going to be a quiet place, think again. While many global tourists might be ditching Sin City, car lovers, on the other hand, are about to invade the city in full ...

The latest and greatest in automobile customization will take center stage in Las Vegas as SEMA returns this week. In its 51st year, SEMA (Specialty Equipment Market Association) takes place ...

LAS VEGAS (KTNV) — It’s all about cars this week at the Las Vegas Convention Center and you’ll have the chance to see them at the end of the week. The 2019 SEMA (Specialty Equipment Market Association ...

Hyundai may be making a push into the world of sports cars with its upcoming N Performance brand, but SEMA will play host to a fast Hyundai of a different kind. Forget about hot hatches and ...

DIAMOND BAR, Calif. — Visitors to the 2021 SEMA Show will experience a revamped and enlarged trade show, thanks to the completion of a fourth exhibit hall at the Las Vegas Convention Center (LVCC).