WEIRD SENSATION FEELS GOOD: The World of ASMR exhibit curated by James Taylor-Foster is an all-immersive exploration of the popular multi-sensory experience. Created and presented in collaboration ...

ASMR stands for “autonomous sensory meridian response.” It’s a rather dry term considering the fact that it stands for a physical sensation that millions of people describe as a peaceful, joyful ...

Michelob Ultra might just take the award for strangest Super Bowl ad this year—especially when you get the backstory behind it. If you feel a little tingle while watching Zoë Kravitz promote the ...

Soft, rhythmic pops flow in calming patterns as the blue Pop It creates a soothing sensory experience. Each press delivers ...

Grill a perfect beef fillet over the open flame while enjoying ASMR sounds of cooking in the forest. Soft naan bread ...

When Spirit Payton started making videos in 2015, she had no idea she was destined to become the online "Queen of ASMR." Now, millions of people have watched her eat pickles. ASMR, or Autonomous ...

Autonomous sensory meridian response — or what’s more commonly referred to as ASMR — is a calming, pleasurable feeling often accompanied by a tingling sensation that’s often triggered by sounds ...

You may have heard at some point that kids across the country are obsessed with slime. Slime entrepreneurs have even popped up online, with some selling their wares on Etsy. Others simply post ...

Last summer the candymaker Reese posted a feature-length video on YouTube called Reese the Movie. In a Reese-orange room, five popular YouTubers sit around a Reese-orange table and whisper into their ...

Fans of ASMR videos are more sensitive to their surroundings and feelings, a new study has revealed. ASMR, which stands for Autonomous Sensory Meridian Response, has swept the internet with millions ...