Sherwin-Williams has launched a new campaign positioning the paint stores as experts that help consumers "make the most of their color" with the best paint. Created by agency-of-record McKinney, the ...

Sherwin-Williams' Chip It, an online color tool, creates paint palettes based on images that catch your eye. Simply find an online photo with colors you love—a Maui sunset, Parisian café—or use an ...

In this case study by Sherwin-Williams, the 145 years old, largest US paint retailer, the tide of decling sales is turned by tapping into its source and reminding people about what they cared about ...