A lead magnet is a free resource or deal offered by marketers to customers in exchange for their contact information. They are a tool for capturing leads and building a list of interested prospects.

In demand generation marketing, you must cater to and steer potential buyers along the awareness stages—the phases of a buyer's journey that lead them toward becoming aware of your services and ...

There isn’t a day in the life of a content marketer when she’s not thinking about her lead generation targets. While quality content is at the forefront of any content marketing efforts, it’s the ...

Lead generation for startups can be particularly expensive, especially if you think about the costs of putting up various landing pages, designing and creating lead magnets and the content around them ...