A surefire way to measure whether your online marketing objectives were achieved is to focus on the number of tweets, Likes, and +1s you get, and a sky-high Klout score, right? Not exactly. Just ...

Smart career development goals help you to plan your marketing career, using the SMART acronym as a guide. SMART career goals are Specific, Measurable, Attainable, Relevant and Time-bound. The SMART ...

Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand switching? It's important to decide before your campaign begins, so you can design y0ur ...

GOALS are an essential part of sales leadership. But you don’t stop at simply knowing where to go or what to do next. You need to work smart by knowing your “SMART” objectives: “Specific” and ...

They are the essentials to marketing but familiarity breeds complacency. Is it time to road-test your SMART-objective-setting skills? When asked to write an account of SMART objectives, my first ...

Clear goals, objectives and targets will help ensure that measurable progress in your strategic plan. Goals, objectives and targets should be specific, measurable, achievable, relevant and time-bound ...

Getting a degree requires a lot of planning and a little bit of luck. Unfortunately for many of us, our luck is limited and our planning skills aren't much better. The more you plan and plot your ...

Defining the objectives of a small business helps focus all aspects of business strategy and management toward achieving the goals in mind. The business owner and and close advisers should sit down to ...

When starting a business, people often have unstated goals—like simply surviving the first year. Others, like Amazon, set clear, ambitious objectives, such as "make history and have fun." Aims → ...