Determining whether two organizations can work well together takes more than excitement about the opportunity or early ...

When everyone trusts the numbers and speaks the same analytical language, finance empowers the organization to make faster, ...

In the past year, uncertainty has been a constant for organizations across industries. Economic volatility, technological disruption, supply chain bottlenecks, geopolitical tensions, and a polarizing ...

Managing SEO for a single website can be a complicated task. Dealing with multiple websites across regions, business units, or brands is considerably more complicated. Fast-growing enterprise brands, ...

The lack of willingness to deep-dive research and reliance on poor proprietary data consistently undermine go-to-market strategies. Disjointed customer-facing teams and fragmented tech stacks make it ...

Privacy-first approach. Prioritizing privacy-first practices and compliance with privacy regulations creates consumer trust and enables better, more ethical data use ...

In today’s data-driven world, organizations rely heavily on data to inform their decision-making processes. However, the effectiveness of these decisions hinges on the quality of the data being ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...

To close the digital performance gap, companies must move beyond silos and define real ownership of visibility, experience, and conversion. In my previous article, “Closing the Digital Performance Gap ...

Network-as-a-service promises agility and efficiency, but its shared, dynamic nature demands a fundamentally new approach to cybersecurity. Learn how to secure your distributed NaaS environment.