Crafting a cold email is a bit of a tightrope walk. If it comes across as generic or templated, one risks losing their audience’s attention — or it just ends up in the spam folder. If it reads as ...

Forbes contributors publish independent expert analyses and insights. Esther Choy covers leadership with a focus on business storytelling. Networking has been described as “getting to rub elbows with ...

Hate it or love it, cold emailing can be quite effective. And if you’ve ever tried sending cold emails, you may have realized two things: One, automating these emails can help you reach more people ...