Soft swimbaits have become a mainstay in every serious fisherman’s tackle box in recent years. They are less expensive than their hardbait alternatives, are a lot more versatile and, most of all, ...

Sometimes the best way to trick-out a bait is to fish it in an unusual way do something different with it. After all, the idea is to give the bass something they haven't seen before. Elite Series ...

Winter bass and swimbaits are not often talked about in the same conversation. That's too bad because there's a lot of unexplored territory out there. There are winter patterns and effective coldwater ...