When you are launching a company or a brand, you would have to worry about creating a strong brand image. The creation of a logo is the first step towards creating a brand image because the logo is ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...

You can't market your products effectively until you know who needs them. Take these steps to determine your ideal clients. Imagine you’re blindfolded in an archery contest. How likely are you to hit ...

Your team spends hours developing content, creating ads and writing great ad copy but if it does not get in front of the right set of eyeballs — it is not growing your revenue. For example, a colorful ...

There is a lot of rivalry for your audience's attention online, with roughly a billion websites. Although many of those websites aren't direct competitors, they do present a lot of distractions that ...