It's fair to say we get attached to food branding just as much as we do to actual food. Catchy slogans and lovable mascots are just as memorable as the food they represent, which is why people were ...

Toucan Sam, the instantly recognizable mascot who has graced boxes of Froot Loops cereal for decades, has a new look. But fans of the fruity cereal — and a very vocal group of people on social media — ...

The internet is buzzing about the redesign of the Froot Loops mascot. More specifically, fans aren't so happy about Toucan Sam's new look, which includes a new fluorescent beak and visible teeth.

Here's a question to entertain you and your favorite camarada during la hora del cafe: When you make a choice to buy some food product, how important is the monito que sale en la caja? Do you even ...

GRAND RAPIDS, Mich. (WOOD) — Wolverines fans are gobbling up all sorts of swag and merchandise fresh off of the team’s national championship victory. But one will be a little harder to obtain: a ...

Cereal description: The main cereal bits are as they’ve been since the days when Toucan Sam balanced a cornucopia-shaped fruit pile on his head like an avian Carmen Miranda: red, purple, orange, green ...

Froot Loops are getting a new mascot! Well, sort of. While Toucan Sam hasn’t exactly been ousted from his perch on the colorful cereal boxes, the vibrant bird does have some competition from a ...

Toucan Sam has delivered the goods, and it's a delicious new treat to keep us cool this summer. Froot Loops Ice Pops have recently been spotted at Dollar Tree stores, and fans on social media are ...

Thanks to a new collaboration between Froot Loops and AwaytoMars—the crowdsourcing online fashion house—you can now wear your favorite breakfast cereal to work without spilling it on your shirt. This ...

Toucan Sam and his nephews have discovered Black Beak's Log in his abandoned fortress! Within this log, they find maps and hidden secrets about where Black Beak hid all of the Froot Loops Treasure.