A toy company has designed its own self-transforming Optimus Prime. Set to arrive in September, Jada Toys’ Transformers Optimus Prime Converting R/C toy is able to transform from a 12-inch-long truck ...

Come on, admit it; toys are fun, even as adults. Maybe they're less fun if you're constantly stepping over them. Still, incorporating playthings into your oh-so-grown-up decor can give you a little ...

A year ago, Hasbro revealed a massive 27-inch tall Unicron figure that, despite an equally gigantic $575 price tag, still managed to find 8,000 backers to help officially put it into production. The ...

In a recent Hasbro online event, the company unveiled a new toy of Optimus Prime. The difference being that this particular toy can transform all on its own. However, what makes this toy special is ...

If you’ve bought a Transformers figure in the last 30 years, it came with an instruction book; the more complex the figure, the more instructions were necessary to transform it from vehicle to robot.

Hasbro Inc., the toy company behind the Transformers brand, wants to turn more of its line of toys into concepts for movies and has put a veteran studio executive in charge. The move comes after this ...

Community members getting to "shop" for their own gift is just one way this community is changing - for the better.

A mum has revealed how she transformed her son’s bedroom into a Toy Story themed den for his fourth birthday. Manisha Cox took to Facebook group DIY On A Budget Official to share snaps and a video of ...