An image from the True Classic ad campaign. True Classic, a direct-to-consumer men’s wear brand, consists of ‘elevated basics,’ two words which are becoming very common these days, with new brands ...

Being a DTC brand is a bit of a slog lately — just ask Peloton, Wayfair or Allbirds. But as these brands and many others look to new channels, such as stores and wholesale, to combat flagging sales ...

As part of its omnichannel expansion strategy, DTC menswear brand True Classic has launched at 460 Target stores nationwide. Consumers will be able to purchase the brand’s Short Sleeve Classic Crew in ...

Looking for the perfect tee? Now’s the time. True Classic is running a rare sale—up to 70% off across the site. If you haven’t tried their fan-favorite crew necks yet, this is your sign. Their Heather ...

The foundation of any solid wardrobe is a set of dependable basics, but finding pieces that truly balance fit, quality, and durability isn't always easy. True Classic has cracked the code, which is ...

True Classic co-founder and CEO Ryan Bartlett didn’t dream of building a clothing empire—he dreamed of being a famous producer. But despite having obtained a graduate-level education in the music ...

DTC menswear brand True Classic opened its first company-owned and operated brick-and-mortar store at the Houston Galleria on Thursday, per a release sent to Retail Dive. The 1,600-square-foot store ...