While most people think the service industry offers only intangibles, a certain amount of tangible goods can be counted as inventory. You may think of inventory as just finished goods sold in stores.

Marketing a service differs from promoting a tangible product because consumers often need to be educated about a service. Service marketing often requires more explanation as to why the customer ...

With close to a decade of writing and editing experience, Maisha specializes in service journalism and has produced work in the lifestyle, financial services, real estate, and culture spaces. She uses ...