Packaging is a key part of the marketing plan for any business that makes or sells products. The influence of product packaging on purchase decisions necessitates attention to detail and a sense of ...

Product packaging is often overlooked as something unimportant. However, like an extension of the product itself, it can attract customers as well as build the brand's reputation. But the look of the ...

Approximately 60% of all plastics produced worldwide are used for food packaging (1). That means that of the 380 million metric tons of plastics produced in 2015, 228 million metric tons were food ...