Ship Bottom Brewery teamed up with GS1 US and Avery Dennison and used 2D barcodes on their ales as an engagement tool to see which customers consumed the new flavors. We rely on QR codes for a number ...
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Packaging faces disruption from new market forces
The global packaging industry is undergoing significant transformation, driven by evolving consumer demands, regulatory changes, and technological advancements. A recent report by McKinsey & Company, ...
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