What Is Value Stream Mapping (VSM)? What is a value stream? A value stream represents the series of actions an organization takes to design, create, and deliver a product or service to its customers, ...

A few years ago, building a bottom-up SaaS company – defined as a firm where the average purchasing decision is made without ever speaking to a salesperson – was a novel concept. Today, by our count, ...

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Customer value mapping is an established concept and has various definitions. Unfortunately, many companies get lost with customer value mapping. Too often, the exercise becomes entirely focused on a ...