When a meat company and a grocery store pool their advertising dollars for an ad that features the benefits of both companies, they are employing the advertising strategy known as vertical cooperative ...

Vertical video ads are now live on Facebook's mobile app, according to Ad Week. Digital agency Laundry Service is running a vertical video ad for electronics brand LG and found the vertical video ...

Vertical advertising appeals to people in a specific industry. Horizontal advertising is not limited to a single industry, but targets people in numerous industries and sometimes the general public.

Online advertising has undergone various shifts in recent years—beginning with email, followed by display ads and click listings, and now with terms like "programmatic," "social," and "native" popping ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Carey, founder and CEO at Audience Town ...