Uber Eats has cut 8,000 virtual brands from its app. Some were offering duplicate menus from restaurants at the same address. The crackdown comes a year after DoorDash began investigating ...

MrBeast Burger, which features all-American food, is a virtual restaurant with a menu that operates out of an established restaurant in the area. One of MrBeast Burger's ghost kitchens is the Tekila ...

The shift to off-premises has fueled rapid growth of virtual restaurant brands under a growing number of models. The attraction of offering menus for delivery only is clear: There’s a low cost of ...

Virtual restaurant brands have seen their fair share of challenges lately. Uber Eats introduced a series of reforms this spring that cut nearly 8,000 concepts from the platform. NextBite was sold off ...

Virtual restaurant brands have the potential to generate incremental revenues and profits for operators, but only if the costs involved in producing the additional menus can be minimized. As consumer ...

Uber Eats is refining the collection of virtual restaurants offered on its platform to improve quality and variety. The delivery aggregator rolled out an initiative called the Certified Virtual ...

A part of the dramatic evolution of the restaurant industry over the last several years has been the emergence of the ghost kitchen. Though ghost kitchens were around before the COVID-19 pandemic, ...

Ghost kitchens — delivery-only cooking facilities with no customer-facing areas — could represent a $1 trillion global market by 2030, per market researcher Euromonitor. A sizable part of that market ...

Food from Pardon My Cheesesteak arrives from Uber Eats in a bag with the restaurant’s yellow logo on it, but the kitchen that makes it could belong to an IHOP, TooJay’s Deli, or another eatery.