Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and ...

Explore how to make smarter use of search terms, channel and placement reports, and device-level performance to improve ...

Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for ...

Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and ...

Join our webinar to learn about effective Google Ads strategies for Performance Max Smart Bidding and drive better results.

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

Performance Max (like the more upper-funnel Demand Gen) is different enough from other Google Ads campaigns that it requires a different approach, even if the underlying search behavior and marketing ...

Google Ads has this new way to preview your Performance Max campaign ads, with one click. Now you can easily preview your ...

In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing "‭new‬‭ channel-level‬‭ ...

In an era where AI-driven campaigns like Performance Max and "AI Mode" handle the heavy lifting of bidding and placements, ...

New strategic integration brings advertising and digital experiences into one connected system, giving marketers faster insights and more control.