Crafting marketing email can be a drain on time and money for businesses, whether the owners are generating the content themselves or outsourcing to another firm. For companies that send email through ...

Your marketing emails aren't working hard enough. Most sit unread in crowded inboxes, or worse, get deleted without a second thought. But email marketing is serious business, bringing in an average of ...

Forbes contributors publish independent expert analyses and insights. Aytekin Tank is the founder and CEO of Jotform. If time is money, small business owners that don’t take advantage of AI tools like ...

If you’re writing an email message with a call to action that motivates people to take an action, then you need to exploit the benefits of the item you’re offering. Whether that item is one of the ...

The best way to start your email is to make an impact — choose a hook that talks directly to your target market’s problem. Your outreach is not just about sending emails. It is about sending the right ...

One of the most common questions I’m asked by B2B copywriting training delegates is what tips and secrets I have for writing effective marketing emails. After all, as a professional B2B tech ...

ChatGPT, OpenAI’s AI-powered chatbot, has taken the world by storm. But ChatGPT isn’t always the most cooperative assistant. Getting it to output something specific requires careful fine-tuning of the ...

A few years back, artificial intelligence was just a buzzword for tech geeks. But fast-forward to today, and it has become a hot topic for just about everyone—thanks in large part to ChatGPT. So, what ...

Email marketing technology has expanded significantly over the past few years. Between enhanced marketing automation and segmentation functionalities, there are plenty of ways to ramp up email ...

A blank email canvas can be an exciting project, but also potentially an intimidating place to start. Your resources to conceptualize, strategize, write, design and deliver your campaigns can greatly ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Before you write an email message, you ...