Marketing is the entire process of researching customer needs and preferences, developing product and service solutions to match, and promoting the benefits to targeted customers. Understanding basic ...
Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...
In the third entry of his series on behavioural science can reframe the role of marketing, Ogilvy UK’s Dan Bennett explains ...
On Friday, May 5th 2023, The World Health Organization (WHO) declared an end to the COVID-19 emergency. The pandemic had been seeing a downward trend for over a year. While it will keep its status as ...
The 2026 consumer outlook for fashion details AI's impact, evolving mindsets, authenticity, luxury's shift to experiences, and sustainability as key drivers.
Industry planners say traditional evening prime time may still work for TV, but no longer defines consumer attention; ...
India's advertising industry is evolving with programmatic buying, now at 42% of digital ad spend, projected to reach 44% by ...
With the Class 12 Economics paper scheduled for March 18, 2026, here are crisp, exam-ready notes on Microeconomics, covering ...
Today’s Nigerians are more informed, connected, and value-conscious than ever before. These shifts are driven by increased digital access, evolving lifestyles, and a renewed emphasis on local culture.
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