In a study published in Nutrition and Food Technology, researchers revealed that green or matcha tea can help hydrate the ...

Matcha tea offers many health benefits, but it isn’t suitable for everyone. Here are the 7 types of people who should avoid drinking matcha and why it could do more harm than good for them.

We consulted an expert about how to buy the best matcha, from ceremonial-grade blends to everyday favorites, so you can enjoy ...

Matcha, a finely ground Japanese green tea powder, has surged in international popularity. Today, variations of the trendy drink have made their way into cafes, restaurants and even home kitchens, ...

As Japanese matcha producers struggle with the surge in demand, the industry is facing another problem — counterfeit matcha.

It's 100% organic, ceremonial-grade matcha powder straight from Japan. Ceremonial grade means it's made from the youngest, ...

Gen Z is embracing matcha as its defining cultural beverage. Brands like Good & Proper and Melo Matcha are focusing on quality, branding, and consumer education to make matcha more mainstream ...

Despite its benefits, certain people should strictly avoid matcha tea due to its strong compounds. Those with liver diseases or elevated enzymes should avoid matcha, as concentrated catechins may ...

The hype around Boba and matcha is not new, but their increasing appeal in India has even compelled the 13-decade-old Wagh ...

A global shortage fed by a big uptake by Gen Z has pushed the price of 100 grams of matcha from $26 to $46 within a year.

Starbucks is making January a whole lot better with the launch of a brand-new pistachio matcha latte. It might be cold, but ...