Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. According to the 2020 Gartner End-User Buying Behavior Survey: Subscription Decisions and ...
Underwhelming sales figures and consistently high churn rates are pervasive problems for organizations large and small. Effectively communicating the value of your product or service to each customer ...
More and more, manufacturers are positioning themselves as full solution providers, including software and data-rich innovations. They start to compete directly with pure SaaS (software-as-a-service) ...
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