Quantitative variables take the form of numerical figures. Qualitative variables describe data by placing them into broad categories. For example, the number of units that your business sells over a ...

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Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Sometimes you need to scan some files for a piece of data like a string, phrase or some number, and one of those files just happens to be an Excel spreadsheet. You could open up the file, launch the ...